Jonathan Ward
Car Designer / ICON 4x4
1/10: A tour inside and out of Icon's remodelled Bronco
films short-films
Jonathan Ward
Car Designer / ICON 4x4
2/10: Holding the line down to the smallest of details
films critical-moments the-business-of
Jonathan Ward
Car Designer / ICON 4x4
3/10: A self-proclaimed automotive designer?
films well-said
Jonathan Ward
Car Designer / ICON 4x4
4/10: Finding fuel efficiency and dealing with automotive waste
films process well-said
Jonathan Ward
Car Designer / ICON 4x4
5/10: Establishing your own perspective through hands on techniques
films process well-said
Jonathan Ward
Car Designer / ICON 4x4
6/10: Why does anyone need a watch these days?
films inspiration
Jonathan Ward
Car Designer / ICON 4x4
7/10: Some unexpected help from Nike
films collaboration critical-moments
Jonathan Ward
Car Designer / ICON 4x4
8/10: Giving instructions alongside permission to modify them
films process collaboration
Jonathan Ward
Car Designer / ICON 4x4
9/10: A monocular working process
films process collaboration
Jonathan Ward
Car Designer / ICON 4x4
10/10: A direct relationship with the ICON 4x4 owners
films process collaborationJonathanWard
Jonathan Ward has pursued car design to its extreme edge - creating a bespoke range of utility vehicles built for wild terrain and insurmountable bank balances. His Los Angeles based company ICON developed out of a business servicing one of the most iconic cars of the 20th century - the Toyota FJ Landcruiser.
Ward found that the the restoration of classic utility vehicles lacked the craftsmanship that coupes and sports cars were receiving. Applying functional, hard-wearing design right down to the smallest of details, ICON have produced a small range of 4x4 vehicles that aim to be greater than the sum of their parts.
Re-imagining a variety of classic designs with modern materials, Ward’s designs have developed a cult following in more than just automotive circles. They are fascinating bricolages of technology, metalwork and various materials and surfaces - ultimately reflecting the obsessive mind of their maker. Don’t be fooled by their good looks - Icon 4x4’s are ultimately designed to meet the demands of long, arduous lives as off-road vehicles.
