INFRAME.TV

Search
PLAY

Jonathan Ward

Car Designer / ICON 4x4

1/10: A tour inside and out of Icon's remodelled Bronco

films short-films
PLAY

Jonathan Ward

Car Designer / ICON 4x4

2/10: Holding the line down to the smallest of details

films critical-moments the-business-of
PLAY

Jonathan Ward

Car Designer / ICON 4x4

3/10: A self-proclaimed automotive designer?

films well-said
PLAY

Jonathan Ward

Car Designer / ICON 4x4

4/10: Finding fuel efficiency and dealing with automotive waste

films process well-said
PLAY

Jonathan Ward

Car Designer / ICON 4x4

5/10: Establishing your own perspective through hands on techniques

films process well-said
PLAY

Jonathan Ward

Car Designer / ICON 4x4

6/10: Why does anyone need a watch these days?

films inspiration
PLAY

Jonathan Ward

Car Designer / ICON 4x4

7/10: Some unexpected help from Nike

films collaboration critical-moments
PLAY

Jonathan Ward

Car Designer / ICON 4x4

8/10: Giving instructions alongside permission to modify them

films process collaboration
PLAY

Jonathan Ward

Car Designer / ICON 4x4

9/10: A monocular working process

films process collaboration
PLAY

Jonathan Ward

Car Designer / ICON 4x4

10/10: A direct relationship with the ICON 4x4 owners

films process collaboration

JonathanWard

Jonathan Ward has pursued car design to its extreme edge - creating a bespoke range of utility vehicles built for wild terrain and insurmountable bank balances. His Los Angeles based company ICON developed out of a business servicing one of the most iconic cars of the 20th century - the Toyota FJ Landcruiser.

Ward found that the the restoration of classic utility vehicles lacked the craftsmanship that coupes and sports cars were receiving. Applying functional, hard-wearing design right down to the smallest of details, ICON have produced a small range of 4x4 vehicles that aim to be greater than the sum of their parts.

Re-imagining a variety of classic designs with modern materials, Wardís designs have developed a cult following in more than just automotive circles. They are fascinating bricolages of technology, metalwork and various materials and surfaces - ultimately reflecting the obsessive mind of their maker.†Donít be fooled by their good looks - Icon 4x4ís are ultimately designed to meet the demands of long, arduous lives as off-road vehicles.

Embed